Today I was in Melbourne to Launch the brand new David Jones Store at Eastland alongside the beautiful Jessica Gomes.

We were treated to a tour of the new store and to say I was impressed is an understatement. As soon as you enter the department store you know you are in for an experience. The contemporary and innovative layout instantly transports you to an exciting world of shopping heaven. As someone who is well travelled I can genuinely say that the new David Jones store provides a high end shopping experience that I've only ever had overseas. The digital screens, clear aisles, bold contemporary design and chic mannequin displays make shopping fashion, Homeware and Beauty exciting!

Rebecca Judd also launched her Beauty EDU bar & Campus on the beauty floor allowing  David Jones Customers to be treated to brow shaping and manicures at great value. It will also frequently host master classes with industry professionals, including celebrity beauty experts, make up artists and hair stylists.  To read more about it visit !!

Jess and I hosted a fashion show for customers with the top trends for the season which are all currently available instore.

Congratulations to the entire team at David Jones!! I had a fantastic morning and cannot wait until my next trip to Melbourne to shop up a storm.

Bec Judd Wears: S. Wallis Dress

Jessica Gomes Wears: Aquazurra Shoes + Manning Cartell Dress

I wore: Lover Dress + Lover Dress

Rebecca Judd's Beauty EDU bar at David Jones, Eastland.