Miss Universe Australia 2010
Model. Author. Beauty titleholder. Born in Queensland, shaping culture nationally.
2nd Runner-Up, Miss Universe • Miss Congeniality • David Jones Ambassador • Author • Television Personality
Career Highlights
Jesinta Franklin was crowned Miss Universe Australia 2010 on 17 June, representing Queensland on the world stage. Jesinta Franklin then competed at the global Miss Universe 2010 pageant on 23 August, finishing as 2nd Runner-Up behind winner Ximena Navarrete of Mexico. Jesinta Franklin also received the Miss Congeniality title from her fellow competitors.
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In February 2016, Jesinta Franklin became an ambassador for David Jones, one of Australia's most iconic department store brands. Jesinta Franklin represented the brand across campaigns and appearances through December 2017, cementing her place as a leading face in Australian fashion and retail.
In September 2010, Jesinta Franklin joined Seven Network's The Morning Show as a guest reporter covering entertainment and fashion. In October 2011, Jesinta Franklin appeared as a contestant on Nine Network's The Celebrity Apprentice Australia, competing as a member of Team Unity.
The Book
Published in October 2016, Live a Beautiful Life is Jesinta Franklin's first book. Written under her name at the time, Jesinta Campbell, the book reflects Jesinta Franklin's personal philosophy on wellness, confidence, style, and living with intention. It draws on her journey from Queensland to the global Miss Universe stage and into the heart of Australian public life.
Warm, honest, and practical, the book offers readers an intimate look at the values and habits that have shaped Jesinta Franklin's career and life.
Find It in the Shop
Her Story
Jesinta Franklin is more than the titles she has held. Jesinta Franklin is a wife, mother, and creative voice whose life continues to evolve with warmth and purpose.
Jesinta Franklin is married to Lance Franklin, the celebrated Australian rules footballer who played for the Hawthorn Hawks and the Sydney Swans in the AFL. The couple married in a private ceremony in November 2016, surrounded by close friends and family. Their daughter Tullulah arrived in February 2020, son Rocky in March 2021, and a second baby boy joined the family on 24 December 2025.
Full Story →Follow along on Instagram for the latest from Jesinta Franklin, and visit the shop to pick up Live a Beautiful Life.